For people who use AI and also care about the planet
We Love Blue started from an observation: people now use AI for everything. They organise their exercise, search for recipes, and create bedtime stories for their kids. Meanwhile, the major AI companies keep racing to build better models. But a better model isn't the whole answer. How people actually work with AI, and what that work costs the planet, matters just as much.
Less energy wasted, and plans that will fund blue ecosystem restoration
Many AI models in one tool
Instead of running every task through one energy-hungry AI, we've organised your AI into different tasks. The most energy-intensive models only kick in when you actually need them.
Work spaces help you stay organised
We Love Blue gives you contextual workspaces built for what you're actually trying to do. Writing, researching, deciding and building each need different AI models, and we handle that choice for you.
Eco mode
Not every question needs your AI running at full power. Eco Mode lets you match the effort to the task, so you're not burning resources on something that didn't need them.
100% carbon offset
A standard Google search runs at around 0.3 watt-hours. A single AI query can use meaningfully more, up to 10 times as much by some widely cited estimates¹. Multiply that across billions of daily queries and the number stops looking small.
We Love Blue offsets 100% of the carbon from AI usage on every plan, including free. On paid plans, your subscription will also fund mangrove planting, coral restoration and ocean forest regeneration.
Restoring blue ecosystems — an efficient climate solution
Vegetated coastal ecosystems cover a fraction of the world's forest area, but sequester carbon at rates that match, and often beat, land-based forests.
Mangroves — the climate superheroes
Mangroves absorb 4× more carbon than regular forests
- Mangroves store an average of 1,023 megagrams of carbon per hectare, up to 4 times more than most other tropical forests, largely because of the deep, waterlogged soil beneath them². Per unit area, they can sequester carbon faster than many terrestrial forests.
- Mangrove forest area has declined by 30 to 50% over the past 50 years², and blue carbon ecosystems as a whole lose 0.7 to 7% of their global area every year, among the fastest rates of any ecosystem on the planet.
The ocean and blue ecosystems
Produce over half of Earth's oxygen
- Seagrass meadows cover a fraction of the seafloor but hold a globally significant share of ocean carbon³.
Coral reefs
Home to 25% of all marine life
- Reefs cover less than 1% of the ocean floor yet support around a quarter of all marine species⁴.
Your We Love Blue subscription will fund:
- Protection and restoration of blue ecosystems
- Offset of the carbon cost of your AI use
We are transparent about where the money goes
We're building partnerships with scientific ocean restoration organisations running community-led projects in Indonesia, Colombia, the Philippines, Kenya and Belize. We'll name them here once the agreements are signed.
Technology should give back more than it takes
AI adoption isn't slowing down. The relevant question is what that growth costs the planet at scale, and what we do about it. We built We Love Blue so that using AI leaves behind a measurable, positive footprint instead of just an invisible one.
- de Vries, A. (2023). The growing energy footprint of artificial intelligence. Joule, 7(10), 2191–2194. https://doi.org/10.1016/j.joule.2023.09.004
- Donato, D.C., Kauffman, J.B., Murdiyarso, D., Kurnianto, S., Stidham, M., & Kanninen, M. (2011). Mangroves among the most carbon-rich forests in the tropics. Nature Geoscience, 4, 293–297. https://doi.org/10.1038/ngeo1123
- Fourqurean, J.W., Duarte, C.M., Kennedy, H., et al. (2012). Seagrass ecosystems as a globally significant carbon stock. Nature Geoscience, 5, 505–509. https://doi.org/10.1038/ngeo1477
- Knowlton, N., Brainard, R.E., Fisher, R., Moews, M., Plaisance, L., & Caley, M.J. (2010). Coral Reef Biodiversity. In Life in the World's Oceans: Diversity, Distribution, and Abundance (ed. A.D. McIntyre). Wiley-Blackwell.